Selling a home is a big decision, and it’s natural to have a lot of questions. Recently, I had a great conversation with a homeowner who asked some thoughtful questions about how we market and sell homes at Real Estate Exchange. I wanted to share the answers here to help anyone else who may be considering selling their home.
Can we use our own pictures for marketing?
Yes, but ideally, we use high-quality, professional photography. Professional images make a significant impact on attracting buyers. In most cases, we also include 3D tours, drone footage, and virtual staging, depending on the property.
Do you offer virtual staging?
Yes! Virtual staging digitally furnishes empty rooms, helping potential buyers visualize the space’s potential.
How long have you been a real estate agent?
I started my real estate career in 1985, 40 years ago!
How many homes have you sold?
Over the years, I have helped more than 1,500 clients buy and sell homes, averaging 35 to 80 sales per year.
What are your areas of expertise?
I am a licensed real estate broker in Massachusetts and New Hampshire, specializing in residential real estate, investment properties, and development projects, particularly in Worcester County.
Do you work more with sellers or buyers?
I primarily represent sellers, with 92% of my business focused on listings. Buyers I work with are often past clients or referrals.
Can you provide references from past clients?
Absolutely! I can connect you with past clients and also encourage checking out reviews on Google, Zillow, or Realtor.com.
How do you find buyers for my home?
Our top methods include:
- Professional visuals: High-quality photos, drone footage, and virtual tours
- Online advertising: Targeted campaigns on Facebook and Google
- Social media marketing: Promotions on Facebook, LinkedIn, and Instagram, and more
- Email marketing: A biweekly newsletter featuring listings
- Local networking: Community involvement and collaboration with local businesses
What’s your marketing strategy for my home?
Each property is unique, so we develop a tailored marketing plan based on your home’s features and market trends.
Where will my home be advertised?
- Real Estate Websites: Realtor.com, Zillow, Homes.com, and more
- Social Media: Facebook, Instagram, LinkedIn, and more
- Niche Platforms: Craigslist and specialized property websites
- Real Estate Exchange Websites
What’s your list price to sales price ratio?
Last year, my ratio for single-family homes was 99%, with many properties selling above asking price.
How many of your listings expire?
In the past two years, only one listing expired because the seller was not willing to adjust their price to reflect market conditions.
How do you determine the right price for my home?
Beyond MLS comparisons, I consider:
- Market trends
- Property condition and upgrades
- Neighborhood factors
- Buyer demand in the area
What happens if my home doesn’t get interest in the first few weeks?
If the market doesn’t respond quickly, we will:
- Assess buyer feedback
- Reevaluate pricing
- Boost marketing efforts with additional exposure and open houses
If you’re thinking about selling and have questions, I’d love to chat! Every home is different, and I enjoy helping sellers find the best strategy to reach their goals. Let’s connect and make a plan that works for you.
