Tips for Selling in the Winter

January 12, 2021 | JoAnne Hamberg
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A residential property during snow

Planning on selling your home in the dead of winter? Here’s what you need to know to get started.

You may be thinking that winter isn’t an ideal time to sell your home, right? Well, that couldn’t be further from the truth. The temperatures may be dropping as we enter winter, but the housing market is still hot. The Zillow Economic Research team predicts a positive growth in home values with a steady increase of 3.6 percent until Feb 2021. Last winter alone, over a million homes were sold in the United States. According to economists and market watchers, that number is expected to climb even higher this winter.

So, if you’re cuddled up in front of the fire dreaming about selling your home come Spring, let me ask you. Why wait? Discover a few hidden reasons why the winter season may just be the perfect time to list your home.

Winter Brings Out the Motivated Homebuyers

Despite the frosty temperatures, homebuyers are still eager and ready. In fact, the new year marks the typical time that many homeowners start shopping due to corporate relocations. During this time, we often see highly motivated individuals determined to brave the cold to house hunt. As a seller, you may ask, what’s the advantage for me here? Well, highly motivated buyers are more likely to be pre-approved for a mortgage and know exactly what they are looking for. That means more serious offers for you and less time wasted. It’s a win-win situation for both the buyer and seller.

Less Competition on the Market

There’s no doubt that they are fewer homes being sold in the winter months compared to that of the summer. However, fewer sellers mean homes sell quicker and for more money. Contrary to popular belief, this is even true in very cold areas such as Boston and New York City. Think about it, low inventory means less competition for you as a seller. You won’t need to compete for buyer’s attention if there’s little competition to begin with. It comes down to the simple law of supply and demand!

You Can Show Off Your Home’s Winter Appeal

Winter is the perfect time to show off your homes unique features. Do you have a big fireplace or hot tub that would go seemingly unnoticed during the warmer months? Take advantage of the cold weather and boast your homes winterized features. Potential buyers are looking for a place they can call home, so don’t be afraid to make your home warm and inviting.

I’m not here to tell you when the best time of year is to sell your home, but rather explain to you that there are unique advantages to selling your home in every season, including winter! I know that selling your home during the winter can feel daunting, but with a great Realtor on your side, I’m confident that you will be able to sell your home in any season.

About the author: My name is JoAnne Hamberg-Magurn and I am the broker and owner of the Real Estate Exchange in Lunenburg, Massachusetts. I’d love to help you buy or sell a home. Give our office a call at (978) 582-4339, or email us at if you’re thinking about buying or selling a home in Massachusetts or New Hampshire.

The Real Estate Exchange, The Doorway to All Your Real Estate Needs.

JoAnne Hamberg Founder of The Real Estate Exchange
JoAnne Hamberg, Broker

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